Need expert, search engine optimised copy to support your wellness brand?
Looking for engaging blog posts to build the “know-like-trust” factor with potential clients?
Want regular friendly news emails to land in your customers inboxes?
Dream of creating your own ebook or paperback but never have time to write?
I’m here for you!
With 16+ years experience as a nutrition practitioner and writer working with supplement brands and complementary health experts, I am skilled at translating technical information into deliciously accessible content that informs and excites your clients and customers.
Whether it’s articles, blogs, emails, or ebooks, I can create the package that’s right for your business.
I bet your next question is “how much does it cost?” Well, each package is different but here’s a flavour for you…
In-depth Articles
Who for?
Wellness brands, natural health thought leaders, industry boards, therapists, and practitioners who want detailed long-form content to share with clients and position themselves as an industry expert.
Why use an in-depth article?
Long-form articles (1000 – 1500 words) provide the space needed to deep-dive into a topic.
You can use these on your website as cornerstone content for a specific topic, as a LinkedIn article, and as the backbone for a wide range of social media posts.
With so many possible uses, they’re a worthwhile investment for you and your brand.
What you get
- A thoroughly researched, in-depth article about a specific topic
- Optimised for your relevant SEO keywords and phrases
- In-text hyperlinks to research and/or other relevant sources, and/or a reference list if required
Fees
Each project takes a different amount of time which is why I charge by the project and not an hourly rate. After all, why should you have to pay more if I’m having a slow research day!
To give you a flavour of my rates, here are the fees for a 1000-1500 word article. This includes planning, development, research, and writing, and up to two rounds of edits.
If scope creep starts to appear I will let you know so that we both stay on track with the expected outcome and fees.
Single 1000-1500wd article – £350
Package of 3 – £1000
Blog Bundles
Who for?
Wellness brands, therapists and practitioners who want informative and friendly content to develop the “know-like-trust” factor with their clients and customers.
Why use a Blog Bundle?
These short-form articles (500 – 700 words) showcase your personality and brand tone of voice and help your reader to get to know you better.
Behind the scenes, the Blog Bundle gives your website a healthy dose of SEO as well as providing juicy social media content.
What you get
- 2 x 500-700 word blogs article per month
- Optimised for your relevant SEO keywords and phrases
- Up to 5 in-text hyperlinks to research and/or other relevant sources per blog, and/or a reference list if required
- 3 Done-for-you social media snippets per article so you can post about them on your chosen platforms
- List of relevant social media #
Fees
Fees include planning, development, research, and writing, and up to two rounds of edits.
£500 per month, 3-month minimum contract (fees paid monthly in advance).
Ebooks
Creating an ebook for your business is a brilliant way to capture your knowledge and share it with fans and followers.
You might want an ebook as:
– A freebie download to attract people to your mailing list
– To be part of your curated content for clients
– As an evergreen income stream
However you want to use it, an ebook can become a valuable part of your business ecosystem, earning you new clients and better income.
Now who wouldn’t want that?
How it works
We have an initial planning session together either in-person or on Zoom to map out your ebook content and clarify where it sits within your brand offerings.
Once we are clear on content, word count, layout, and any images, I get to work writing and designing it.
Up to 2 rounds of edits are included in the fee. I use Canva Pro to design ebooks – if you prefer a different design format we can discuss this.
Once the ebook is complete I send you the final PDF version and a Word.doc of the written copy.
Fees – this can only be confirmed once I know the specifics of your project, but as a ballpark figure, an ebook of up to 2000wds that works brilliantly passive income product starts at around £900.
Drop me a line TODAY to arrange a free, no-obligation chat about your ebook project.
Hang on though, how do I know you won’t just use ChatGPT to write my content?
You’ll have to take my word for it – I don’t use ChatGPT or any other generative AI to write content.
To me it’s a form of plagiarism – machine learning based on other peoples work. And it frequently gets its facts wrong. From made-up references to inventing places that don’t exist on any map, I’ve seen first-hand the damage ChatGPT can do and I choose not to participate in this mess.
Rest assured, the content you receive from me will be entirely my own work, informed by our discussions.
Having said that, YOU can use ChatGPT!
If you want to create your own content using ChatGPT or any other AI, I can edit it, check references, and make sure it fits your brand tone of voice.
I’m always happy to have a no-obligation chat about the content writing you need.
Call 07910 705272 or email sallyduffin@nutritioninyork.co.uk to start the conversation.
“Sally Duffin has been writing a regular column for The Press, York, for several years and writes in a clear, engaging and informative way about her subject – food and nutrition – with a journalist’s eye too for what is topical. And she never misses a deadline!“
Writing clients include…
York Press
Monthly columnist from Jan 2014 – Dec 2019. See some examples at:
York Press monthly columnist Jan 2014 – December 2019
Author profile here
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Nutrigold Ltd
Nutrigold Ltd: as a member of the education team (2012 – 2017) I created blogs and newsletters, and presented webinars on topics including menopause, mental health, food intolerances, and digestive health

The Beet
This US website covers health and wellness with a plant-based aspect. Topics I have covered include phytoestrogens for perimenopausal health, the benefits of maca root, and antidepressant plant foods.

Vitaminology
Part of a team of writers producing website content on various health topics.
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BIGGA
Created a set of articles for the in-house magazine of the British & International Golf Greenkeepers’ Association

York Traditional Acupuncture
I’ve been ghost writing Tiziana’s blog for several years now, and love capturing her unique approach.

The Food Rush (now Eco & Beyond)
The Food Rush (now Eco & Beyond): author profile here
CAM magazine (now IHCAN)
Case study published January 2016

