Need expert, search engine optimised copy so customers can find you?

Looking for engaging and evidence-led blogs to build the “know-like-trust” factor?

Want fresh, inspiring emails that keep customers coming back for more?

Dream of building your own Substack community but never have time to write?

I’m here for you!

With 17+ years experience as a nutrition practitioner and writer working with supplement brands and complementary health experts, I am skilled at translating technical information into deliciously accessible content that informs and excites your clients and customers.

Whether it’s articles, social posts, emails, or ebooks, I can create the content that’s right for your business.

Services include…

Copywriting comes in many different forms so if you can’t see what you’re after here, drop me a line and let’s chat.

I price each project individually, based on the objectives, scope, and timeline. The fees listed here are starting points. A one-off project or monthly retainer can be made up of combinations of these services – just let me know what you’re looking for.

Customer emails

Emails keep you visible and useful to your customers and are way more valuable than shouting into the wind on social media.

Emails remind customers about your services, provide progress check-ins for subscriptions and memberships, and offer inspiring food & lifestyle tips. If you want to retain members and subscribers or sell out your next event, you need email on your side.

Fees start from £600 per month for weekly news/product emails.

Blogs & articles

Evergreen blogs that anchor your products and answer FAQs. News blogs that announce new products or service updates. LinkedIn articles that deep-dive a key supplement ingredient, or provide a case study for a new product.

There’s lots of options here. And, you can add on social media posts too, so you can share your articles with ease.

Fees start from £500 for 2 x <700 word articles per month, with 2 social media posts per blog, 3-month minimum.

Blog & Socials Planning

Want to write but not sure what?

I’ll create at least 3 months of blog outlines (SEO-researched titles and headings, suggestions for research links) and social post ideas so you can get straight on with the writing.

Fees start from £500 for a 3-month plan.

Reports & Whitepapers

Do you struggle to write in-depth, accessible materials for your customers? Does your brand collaborate with industry experts or medical advisors?

I can interview you/your experts and write expert-backed, fully researched, and highly readable customer reports. 

Fees vary and start at £1200 for research, interviews, planning and a 2000 word report.

Website copy

Product pages, case studies, microcopy descriptors, team biographies, who you are and what you do… I can create or update the copy you need to share your story and sell your services while staying on the right side of the ASA.

Fees vary depending on the project scope. 

Quiz funnels

Capture new customers with an interactive quiz like Discover Your Personal Metabolic Stressors or Build Your Longevity Toolkit. You choose the software, I write the questions and results pages that link to your therapy packages or product bundles, and with the right opt-in permissions the customer can be added to your email list.

Fees start at £600.

Print materials

Let’s not forget the power of brochures, leaflets, recipe cards, and ritual cards for pop-up consultations, workshops, networking events and health fairs.

Fees vary according to the product. 

What about AI?

I have complex thoughts about AI which I won’t go into here, but the bottom line is:

•  I occasionally use Claude or Gemini for basic research, and Grammarly or Hemingway for checking UK/US spellings and reading levels.
• I don’t use generative AI to write your content – the words are all my own.
• I feel very sad about the impact AI technology is having on our environment so I make a monthly donation to the nature preservation charity, Fauna & Flora.

Having said that, you can use AI to create drafts, briefs, outlines, and anything else you want me to work on.  I can edit, check references,  and make sure it fits your brand tone of voice.

I’m always happy to have a no-obligation chat about the content writing you need.

Call 07910 705272 or email sallyduffin@nutritioninyork.co.uk to start the conversation.