Meet the Producer:  Eleanor from Riverford Organic

Meet the Producer: Eleanor from Riverford Organic

Friday mornings are a bit exciting in my house; it’s Riverford delivery day.  At around 9.30am a friendly driver drops off the weekly box (hiding it behind the recycling bin if no-one’s home) packed with a delicious selection of organic fruit and vegetables.  And, rather helpfully, a leaflet detailing different ways to cook some of the more unusual contents.

I decided to find out more about the faces behind the vegetables and met up with Eleanor Fletcher who runs the York & East Riding Riverford Franchise.

Hello Eleanor!  Can you tell us about how you came to run the local Riverford delivery scheme?

Hi!  Yes, well I was born in York and grew up in Helmsley before life took me to London where I worked in publishing.  As a family, we’d planned on moving back to York at some point anyway, then one day I spotted theEleanor Fletcher holding organic Riverford carrots York Riverford franchise was available.  We’d been Riverford customers for many years and I was familiar with the products and really liked the ethos of the company, so I took the plunge and applied.

We began the new York franchise in August 2018 – it really was like jumping on a galloping horse!  There used to be 2 franchises in Yorkshire but these were combined into one when I took over.  We now cover York and East Riding and over to the west as far as Pontefract and Castleford.

Wow, that is a huge area to cover!  I’m guessing the food isn’t all grown up here in Yorkshire; where does it come from?

Riverford has 3 main farms in the UK; one fairly locally in Northallerton, one in Cambridgeshire, and one near Totnes in Devon.  We grow different produce at each farm according to what suits the soil and climate.  For example Yorkshire’s good for potatoes and brassicas, Cambridgeshire for onions, leeks and lots of salads in the sandy soil, while Totnes has a milder climate suited to tomatoes and winter salad leaves which wouldn’t survive well up here in the North.

All our meat comes from the Riverford butchery in Devon.  Dairy products are supplied by Acorn Dairies up near Barnard Castle and eggs from a farm in County Durham.

Is all Riverford produce UK grown?

No, we use some French farms in the Vendee, and a co-operative of Spanish farms too.  All our produce is land freighted though, we never air freight.  And thanks to extensive research we’ve discovered that a tomato grown in Southern Spain and land freighted to the UK has a lower carbon footprint than one grown in a heated greenhouse here in England.

One of the common objections about organic produce is that it’s expensive and hard to get hold of.  That’s often the case in supermarkets but your boxes pretty much prove that to be wrong!  Why do think customers choose Riverford?

I think they choose us for a variety of reasons.  Concerns about intensive farming methods and pesticides is a big driver for a lot of customers.  They appreciate the higher welfare standards of organic farms – for both the animals and staff – and love the freshness of our products.  Our usual turnaround time from farm to doorstep is 36-48 hours.  We don’t leave our veg hanging around in distribution centres for days and weeks, which is why it lasts longer and tastes so fresh.

Customers recognise how organic farming is preserving and enriching the soil and caring for wildlife.  Plastic is a really big issue too.  Our boxes use 77% less plastic compared to the supermarket equivalents of our products – that’s a huge difference.  We reuse the cardboard delivery boxes time and time again, and some of our smaller cardboard boxes can be composted on a household compost heap.

As well as running the delivery scheme you also run cooking workshops showing people how to use the produce in the boxes.  What are your favourite veggies and how do you serve them?

That is a tough question!  *thinks for a moment* Ok, I’m going to answer it by seasons…

In winter I love the deep savoury flavour of celeriac in soups, roasted, or as celeriac mash.

Autumn has to be cime di rapa which is a bit like spinach, but with the pepperyness of rocket.

Then in spring and summer I love using the bunched carrots.  They’re thinner and less robust than winter carrots but perfect for roasting whole and using the carrot leaves in pesto instead of basil.

Thank you so much Eleanor! 

To find out more about Eleanor’s delivery scheme and cookery workshops hop over to;

www.facebook.com/riverfordyorkeastriding

Instagram: @riverfordyorkhull

magazine for organic farming sustainability Riverford

Enjoy ‘Wicked Leeks’ the Riverford online magazine packed with info and tips about organic farming, sustainability, eating organic on a budget and more at https://wickedleeks.riverford.co.uk/

Do you grow your own organic veggies?

Have you got a tried and trusted veg box delivery scheme near you?

Tell us more in the comments below or over in the Facebook group.  And if you’ve enjoyed this article please share it on!

Get organised with this FREE 7 Day Meal Planner – #1 Small Step

Get organised with this FREE 7 Day Meal Planner – #1 Small Step

BlogHead_Nutrition Planning

When clients come for Follow On sessions, they tell me how planning and organisation have been the keys to making successful changes in their diet and lifestyle.

Planning and organising are the foundations to your new way of eating.  You will repeatedly thank yourself during a hectic week when you get home late and take a batch-cooked homemade soup out the freezer rather than a sad, beige, ready meal.

There are two main areas to focus on when it comes to planning ahead;

  1. How you organise your kitchen

  2. Meal planning and shopping

Before we look at the finer details of kitchen organisation, grab a pen and download the free meal planner;

7 Day Meal Planner_pdf

To inspire your shopping the Planner includes;

Planning chart

‘Eat a Rainbow’ food suggestions

Which foods have the highest pesticide residues and which are okay to buy non-organic

Now, lets look at your kitchen…

In the world of the Internet, everyone has a kitchen like this

neatkitchen_snip

In reality, it’s probably more like this;

messykitchen_snip

You may live alone, in which case great – all the cupboard space is yours!  However if you’re in a family of 6, there’s going to be several different food tastes and requirements that need catering for so space may be at a premium.

Firstly, go through your fridge, freezer and cupboards and get rid of anything past its ‘Use By’ date (‘Best Before’ is a lot more flexible and can be safely eaten for a good while after the date has past – use your own judgment on this), and anything that no longer fits with your new eating plan.

If your cupboards are full of junk snacks it’s going to be harder to hold your nerve and resist them.

Give anything still usable to friends and family or donate to your local food bank or shelter.

Next, place on your worktops the utensils you need to make your new healthful meals and snacks.

  • Cutting out caffeine? Put the teabags and coffeemaker at the back of a cupboard and bring out the water filter, herbal teas and juicer.

  • Snacking on homemade protein smoothies? Place your blender jug next to the plug socket, ready to use.

  • Batch cooking meals? Sharpen knives, make space for the chopping board and have pans and cooking trays within easy reach of the oven.

  • Taking new supplements? Place the packets of supplements next to the kettle or sink (unless they need to be stored in the fridge) so you see them when you get a drink.

  • Organise your storage containers.                                             Many of us (me included) know only too well the sinking feeling that comes when you open the Tupperware cupboard and find mismatched lids and cracked boxes.  Invest in glassware containers for fridge and freezer storage; IKEA do a reasonably priced range and I use old glass jars for freezing soups and sauces.   Over the years I’ve gathered several 1970’s style brown ceramic bowls with lids from charity shops: perfect for storing leftovers in the fridge.

  • The Zero Waste Chef has a great blog post all about freezing goods in non-plastic containers, see HERE for the details.  Admittedly, plastic tubs are lighter and easier for packed lunches, and you can easily find BPA-free ranges.

Now that your kitchen is clear and organised, it’s time to plan those meals!

Before you do the shopping, whether its online or a proper trip to the store, take 30 mins to sketch out your meals and snacks for the week ahead.

 7 Day Meal Planner_pdf

If one of your aims is to include more variety in your meals, browse a few recipe sites or cookbooks, pick 1 new meal to try, and add the ingredients to your list.

With online shopping you can save time by storing your ‘favourites’ or previous shopping lists in the software so you don’t have to type it all in again the following week.

Veg box schemes provide organic, or locally grown (or both) vegetables and fruits, and often inspire new meal ideas – after all, once a new veggie has arrived on your doorstep you’ll need to find a way to use it!

Consider stocking up on some ‘emergency’ ingredients – things that can be quickly thrown together to make a meal – for those occasions when (and it is when, not if!) your best laid plans go awry.

Ideas include;

  • Baking potatoes: they keep for weeks in a cold dark place and can easily accompany a leftover chilli, ratatouille, frozen fish and vegetables…

  • Frozen vegetables: peas, sweetcorn and cauliflower florets have a pretty much permanent home in my freezer.

    For tips on which vegetables freeze well and which are best left fresh, see here

  • Frozen white fish (sustainably caught): this cooks from frozen in 25mins and is delicious smothered in a tomato & vegetable sauce served with that baking potato you bought earlier or sweet potato wedges and broccoli…

  • Tinned tomatoes, red lentils and vegetable stock: here you have the base of a vegetable and lentil broth. Add chicken or a selection of leftover vegetables and you have a nourishing, warming meal.

  • Vegetarians and vegans: buy extra tofu to drain and freeze, so you have a versatile protein source to hand when needed. Not frozen tofu before?  Follow the steps here.

What are your top tips for getting organised in the kitchen?  

Email me at sallyduffin@nutritioninyork.co.uk or share them in the Facebook group at www.facebook.com/groups/nutritioninyork

If you’d like to know more about how we can work together to tailor your nutrition needs check out the consultation options or email or call today – 07910 705272 – and let’s get started!